Facebook vs. Whatsapp
Questions that could (arguably should) have been part of the decision to value WhatsApp at ~£11bn (~US$16bn) include:
- if isolating WhatsApp from Facebook (as proposed in the above article) would limit the possibility of creating new revenue streams (e.g., through advertising), from WhatsApp users?
Other articles about the merger suggest that Facebook really didn't have any idea about the user base of WhatsApp and therefore there was no possibility of thinking through the privacy implications of the merger. Nevertheless it would be interesting to model the respective privacy policies of the two companies using an approach like our Privacy Arguments framework and see what mitigations needs to be put in place to enable the policies to be merged.